ABOUT me

I’m a Colombian creative strategist with a background in Integrated Design (KISD Cologne), living in Germany for over twelve years. Over time, my design foundation evolved into a strategic marketing focus: helping brands turn ideas into clear messaging, consistent visual communication, and compelling stories.

In the past years, I’ve worked across brand communication, campaign planning, content strategy, and creative direction — mainly within fashion, lifestyle, and music. I develop concepts, define tone-of-voice, and plan multi-channel content to ensure every touchpoint reinforces a unified brand experience.

My approach combines analytical thinking with a strong sense for aesthetics and audience behavior. I work best where storytelling, strategy, and brand marketing meet.

If you’re looking for someone who can shape campaigns, build narratives, and drive coherent communication across channels, I’d be excited to contribute.

why 92watt?

Energy powers almost all of my projects, and that's where 92WATT comes in. It's a nod to the fact that we live in a digital society that runs on electricity. Whether it's through graphic design, technology, or art direction, I'm always looking for ways to channel my energy into something new and exciting.